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The target market is the Economic Community of West African States also known as ECOWAS. This Economic Community has 15 countries and well over 200 million people with a combined GDP of US$340 billion.

The two major markets of huge economic and trading activities are Nigeria and Ghana.

Nigeria has a population of about 140 million people and a GDP of US$170 billion, it thus contributes 50% of the GDP of ECOWAS.

Ghana has a population of about 25 million people and has a GDP of about US30 billion.

The remaining 13 countries of ECOWAS have a combined GDP of US$140 billion.

It is pertinent to mention here that there is free                  of people (citizens) and trade across the ECOWAS market. More integration of the ECOWAS members is ongoing and this can only be a good thing.